hmed Alawadhi is a doctoral student in the Department of Architectural Studies at the University of Missouri-Columbia.

(See my biography page for more information).

Effects of Store Image on Perceived Product Value: A Pilot Study Using Computer Simulation

In this study, we empirically examine if and to what extent store image influences product value with the mediation of consumers’ shopping motivation using virtual reality based simulation.

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Published online: June 13, 2014